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December

2007-12-21,
Coordinated management systems cut costsCoordinated management systems cut costs
A new international network, SCA Management Systems Coordination Network, has been formed to coordinate the Group’s management systems and certification. The goal is to simplify the certification process within the company.
2007-12-14,
SCA invests in energy projects in developing countriesSCA invests in energy projects in developing countries
SCA is participating in five Clean Development Mechanism (CDM) projects in India. The aim is to reduce greenhouse gas emissions by increasing the usage of bio fuels in developing countries outside the Kyoto Protocol.
2007-12-05,
His heart belongs to paperHis heart belongs to paper
John Kessler is SCA’s man in Colombia. His family has supplied paper to the big printers and publishers in the region for more than 70 years − a demanding task in a market which is extremely price sensitive.

November

2007-11-27,
SCA wins five Worldstar AwardsSCA wins five Worldstar Awards
Solutions from SCA Packaging Europe’s operations in Denmark, Finland, Sweden and the UK were recognised by the World Packaging Organisation (WPO) at this year’s awards.
2007-11-23,
Strong measures taken after nature conservation criticism
SCA has received criticism for deficient nature conservation in conjunction with a small number of fellings and is now taking strong measures to prevent a repetition of any mistakes.
2007-11-20,
Waste becomes energy in new power plantWaste becomes energy in new power plant
Last Friday, the topping-out ceremony for the new Witzenhausen RDF power plant was held. The RDF power plant will make the plant self-sufficient in electricity and steam and today’s gas power station can be replaced.
2007-11-14,
SCA tests synthetic dieselSCA tests synthetic diesel
SCA will use synthetic diesel in two tractor-trailers in Sweden during a one-year trial period, starting this autumn. In the future the ambition is to use diesel made of bio fuel.
2007-11-06,
Reading is big in JapanReading is big in Japan
From right to left or from the bottom up – or the other way round. When it comes to reading, the Japanese have different rules. Not that this puts them off reading newspapers and magazines. Quite the opposite: the Japanese read more than any nation in the world. Japan specialist Jon Thunqvist reveals why.

October

2007-10-29,
Protect your towelsProtect your towels
Many women have experienced it - they get their purse out of their bag, and out comes a towel/liner as well. Bodyform offers protective tins to avoid these embarrassing situations.
2007-10-25,
SCA awarded by HondaSCA awarded by Honda
SCA Packaging in Johor, Malaysia, has received the Best Supplier Award from the Japanese automobile company Honda. During the past four years Honda has given out this award three times and SCA Packaging Asia has won them all.
2007-10-23,
Libresse Maxi best in test Libresse Maxi best in test
SCA’s Libresse Maxi feminine hygiene towels proved to be best in test in the Swedish market when seven major brands on the market were scientifically tested.
2007-10-23,
Meet Karoline Lenhult - diaper designerMeet Karoline Lenhult - diaper designer
Karoline Lenhult is the mother of three behind Libero’s new stretch baby diapers. She perfectly enjoys working with children’s products.
2007-10-17,
SCA trains hunting party leadersSCA trains hunting party leaders
For the past year, SCA Skog, part of the SCA Forest Products business group, has been training all leaders of hunting parties that hunt on SCA’s land. This is being undertaken to increase safety in the hunting party and to develop the exchange of dialog between the company and hunters.
2007-10-11,
Trainee program resulted in exciting new assignments Trainee program resulted in exciting new assignments
Michael Lövgren participated in SCA Forest Products 2005/2006 trainee program and now works as a purchasing specialist at SCA’s headquarters in Stockholm. Here you can read about his experience as a trainee.
2007-10-09,
SCA No. 2 in web rankingSCA No. 2 in web ranking
SCA came in second place in the Swedish PR agency Hallvarsson & Halvarssons’s yearly web ranking. They survey Swedish listed companies’ information on the Internet.
2007-10-04,
SCA introduces new stretch baby diaperSCA introduces new stretch baby diaper
SCA has invested SEK 500 million to further improve its baby diapers. Sale of the new stretch Libero baby diaper is due to commence shortly, which will make everyday life easier for parents with small children.
2007-10-02,
A global approach to greenA global approach to green
The Philadelphia Eagles football team has entered a corporate partnership with SCA Americas. SCA’s strong environmental work fits well into the Eagles Go Green environmental program.

September

2007-09-27,
From T-form to TENAFrom T-form to TENA
Finding a global trademark in two syllables that doesn’t mean anything inappropriate is virtually impossible today. However, SCA managed to do so with its TENA brand.
2007-09-24,
Success for panty design competitionSuccess for panty design competition
Lots of girls wanted to create their own panty pattern in the Nordic Design Challenge, a competition arranged by Libresse and JC. The winner will have her panty produced and sold in all JC stores in the Nordic countries.
2007-09-20,
Velvet sponsors SupernannyVelvet sponsors Supernanny
Velvet is continuing to build their brand icon, the Baby MD, by sponsoring the popular TV programme, Supernanny. Already an established character, the Baby MD had been an integral part of Velvet’s communication activities and has featured in all TV commercials for over 18 months.
2007-09-13,
The Tork revolution - wages war on germs and napkin hoardersThe Tork revolution - wages war on germs and napkin hoarders
SCA Tissue is starting a revolution in the North American tissue paper industry and doing it with style and humour. The campaign is part of the rebranding of SCA's tissue products under the global Tork brand.
2007-09-11,
SCA shifts to trains to reduce emissionsSCA shifts to trains to reduce emissions
SCA Transforest has started intermodal traffic, via train, from the Tunadal port outside Sundsvall. The goods is being transported between Tunadal and Gothenburg, and the shift from road to rail will reduce emissions.

August

2007-08-28,
Sorbent supports cancer research in AustraliaSorbent supports cancer research in Australia
SCA's tissue brand Sorbent is a supporter of Australia's Daffodil day 2007, raising funds and awareness to support research, education and services for Australia's Cancer Council. Through this initiative, SCA Hygiene Australasia will be donating over AUD 100,000 to support the causes of the event.
2007-08-21,
Women learn more about forestryWomen learn more about forestry
In May, SCA organized for the first time a forest education for women only. One purpose was to give the women knowledge to be able to make decisions in forest cultivation matters by themselves.
2007-08-13,
Absolutely privateAbsolutely private
There is no place as private as the bathroom – and still so strangely taboo. In countless home décor articles about bathrooms, with everything from classic and beautiful to minimalist and high-tech, the toilet is rarely shown. Yet it’s here that we see to our needs, read a newspaper or contemplate life.
2007-08-08,
Rolls for easy accessRolls for easy access
SCA Tissue has developed a toilet paper package that is easier to open.
2007-08-07,
Ad makes Ad makes "hush hush" products normal
When customers don’t want to admit they need a product, how should it be marketed? Viagra, Head & Shoulders and TENA are a few of the names that have succeeded with their campaigns. The keyword is “normalize.”
2007-08-02,
Libresse launches design collectionLibresse launches design collection
Customised designed patterns on the single wrapped towels make them look more appealing and nice to bring along in your hand bag.

July

2007-07-31,
Stylish and smart for tomorrow's parentsStylish and smart for tomorrow's parents
Today’s parents are more fashionconscious and mobile than previous generations. These are two strong trends that SCA has captured with a couple of this spring’s product launches.
2007-07-23,
Strict control of raw materialsStrict control of raw materials
SCA devotes extensive time and effort to ensuring that the timber used in its operations comes from responsibly managed forests. SCA has been working intensively with its supply base for some time to ensure that all the fibre-based raw materials delivered to the Group’s plants, such as purchased pulp or liner, do not come from controversial sources.
2007-07-19,
Huge challenge in ChinaHuge challenge in China
With 14 factories in China and 6 in Southeast Asia, SCA Packaging Asia is one of the most fast-growing units in the whole SCA Group.
2007-07-17,
New packaging vital to lifeNew packaging vital to life
A heart must be transplanted within four hours. But it’s not just time that is crucial: keeping the temperature constant also plays a vital role. All this places major demands on packaging.
2007-07-12,
Bigger diapers for Malaysian babiesBigger diapers for Malaysian babies
Hygiene South Asia has launched Drypers XXL, the first baby diaper brand in Malaysia to offer diapers in a bigger size in the economy segment.
2007-07-04,
The hidden value in going greenThe hidden value in going green
“Traditional share analysis methods fail to account for some 70 percent of a company’s worth,” says Susanna Jacobson, an analyst with Innovest who specializes in environmental issues within the forestry and paper industry.
2007-07-02,
SCA saves sealsSCA saves seals
The SCA heavy duty knowledge center, based at the SCA Packaging Tilburg site, has designed, tested and produced corrugated board boxes for transporting seals.
2007-07-02,
Stefan Edberg likes SCAStefan Edberg likes SCA
Former tennis champion Stefan Edberg not only has six Grand Slam titles under his belt, but he’s also a passionate investor.

June

2007-06-27,
Laughing with LibresseLaughing with Libresse
This year’s Libresse campaign, “Laughter,” has been developed from the perspective of the consumer. The campaign describes security in an unusual, feminine and positive way.
2007-06-25,
Many opportunities for developmentMany opportunities for development
Niclas Hörle is a product developer at Feminine Products in Gothenburg, Sweden.“I receive an assignment to develop a product and then I choose how to conduct the assignment. There is a high level of freedom, combined with responsibility. I have to deliver!” says Niclas Hörle.
2007-06-18,
Soft paper, hard numbersSoft paper, hard numbers
New and playful products will make SCA sell substantially more tissue. At least according to Mats Berencreutz, president SCA Tissue Europe, in an interview in the Swedish magazine Fri Köpenskap.
2007-06-13,
Eco-friendly transportation with CTIEco-friendly transportation with CTI
SCA is cutting costs and looking after the environment by increasing the number of trucks equipped with CTI technology in its forests.
2007-06-11,
TENA Lady Mini Magic won trade awardTENA Lady Mini Magic won trade award
SCA’s TENA Lady Mini Magic has received the Dutch award “Wheels of Retail. "This is the most prominent trade award", says Jaap van der Vijver, product group manager TENA Benelux.
2007-06-07,
SCA Investor Day Americas
SCA is hosting an investor day, 17 September 2007, at Hotel Gansevoort in New York starting at 1.30 PM.
2007-06-05,
McDonald’s choose SCAMcDonald’s choose SCA
When you enter a McDonald’s restaurant in Germany, France or the United Kingdom you will find SCA’s tissue products in the wash room and in the kitchen. SCA Tissue Europe won this prestigious client after tough competition with other suppliers.
2007-06-01,
3 awards to SCA in Singapore3 awards to SCA in Singapore
SCA Packaging Asia won three awards at Singapore Packaging Star Awards 2006.
2007-06-01,

May

2007-05-30,
UN and SCA in a Slovakian collaborationUN and SCA in a Slovakian collaboration
The United Nations pursues a development program with the purpose of developing infrastructure and sustainable solutions in the Domica region in Slovakia. SCA was asked to take a leading role in the project.
2007-05-28,
A family businessA family business
For Tonnie, Dennis and Mark Rutenfrans SCA might be considered a family business. Altogether, the father and his two sons have worked at SCA Packaging De Hoop for nearly 50 years.
2007-05-24,
Watch the baby catwalk!Watch the baby catwalk!
Watch the latest Libero commercial where babies show design diapers on the catwalk.
2007-05-22,
Trendy innovations in AustralasiaTrendy innovations in Australasia
SCA’s Libra brand has launched two of its biggest innovations to the Australian and New Zealand markets – Libra Naturals and Libra Designs.
2007-05-21,
Incontinence care growing in the US
The market for urology and incontinence devices in North America will grow by nearly 50 percent over the next five years, according to a report from the Millennium Research Group.
2007-05-15,
Tissue for people on the moveTissue for people on the move
You´re in the car, on the boat or in the summer house and need some tissue? Edet Torky "on the go" is the answer - a kitchen roll in a practical dispenser which is easy to bring.
2007-05-15,
Sustained environmental work yields results
SCA works continually with reducing energy consumption and carbon dioxide emissions. This work has resulted in substantial energy savings and a reduction in carbon dioxide emissions last year by 164,000 tonnes.
2007-05-14,
SCA's oldest mill celebrates 350 yearsSCA's oldest mill celebrates 350 years
SCA Packaging De Hoop in the Netherlands celebrated last week its 350th anniversary. This was done with many activities and festivities.
2007-05-11,
Retailers’ brands create profileRetailers’ brands create profile
Europe’s food retailers will in future invest increasingly in creating their own strong brands. By using their own store names, they are establishing brands with inexpensive and attractive products.
2007-05-10,
SCA’s oldest mill has produced paper for 350 years
The De Hoop paper mill is 350-years old, making it SCA’s oldest mill. The anniversary celebrations will take place over several days in mid-May in the presence of SCA’s CEO Jan Åström. The plant, which is located in Eerbeek, the Netherlands, has made a long journey from the start in 1657 to today’s modern facilities for environmentally friendly containerboard production.
2007-05-08,
New product in FranceNew product in France
France is the first country to launch a new multipurpose feminine hygiene product called Nana Plus+.
2007-05-07,
Shape awarded Best NewcomerShape awarded Best Newcomer
SCA's magazine on trends, markets and business, SHAPE, has won the prestigious "Guldbladet" (Golden leaf) award for Best Newcomer of the year.
2007-05-04,
Stringent environmental goals for waterStringent environmental goals for water
SCA plans to reduce its water consumption by 15% between 2005 and 2010, and emissions of organic materials by 30%. Experts from throughout the Group are working to make this possible.

April

2007-04-25,
SCA wins IR award
SCA was commended in the Best Website International Companies category at the 2007 IR Best Practice Awards.
2007-04-23,
Trendy babies with design diapersTrendy babies with design diapers
In May, SCA will launch a limited edition in the Nordic countries of its first designer diaper under the name Spring Collection – a trendy line of diapers with cute, hip design patterns with glamour and a retro feel that make the diaper more of a complete undergarment.
2007-04-20,
Healthy zebra fish in Östrand’s effluent waterHealthy zebra fish in Östrand’s effluent water
The effluent water from Östrand’s pulp mill in Sweden has no negative effect on fish or crustaceans. That is the conclusion from an exposure test conducted by IVL, the Swedish Environmental Research Institute.
2007-04-19,
Luna is reaching for the sky
SCA Forest Products has great hopes for the future of the refined CTMP pulp airlaid product marketed as Luna. A major project aiming at identifying new applications and external customers is going on at Östrand, Sweden.
2007-04-18,
Chinese packaging facility inaugurated
SCA’s brand new packaging facility in Suzhou was officially inaugurated at an opening ceremony held on April 18.
2007-04-17,
An HR manager with adventurous spiritAn HR manager with adventurous spirit
Chris Sappl, with roots in South Africa and Europe, recently joined the SCA Asia Pacific headquarters in Shanghai as its Vice President, Human Resources.
2007-04-13,
Tork wins Wembley Stadium contract
SCA’s strong environmental policies clinched the deal with Britain’s new Wembley Stadium.
2007-04-11,
SCA wins Asda Wal-Mart award
Asda Wal-Mart, the UK´s 2nd largest grocery retailer, has awarded SCA Consumer Tissue the title of ”Supplier of the Year 2006”. This was the second time SCA won this award during the last three years.
2007-04-04,
SCA attractive among academics
SCA is one of Sweden's best employers according to a survey conducted by the research company Universum. Slightly more than 14,000 professional academics in Sweden were questioned about expectations and attitudes regarding working life and career.
2007-04-02,
SCA’s annual report used as school example
Complete, clear and convincing is Jean Bellemans’, a Belgian university professor, summary of SCA’s annual report. He has used the report in his classes for the past nine years.

March

2007-03-28,
SCA breaks male-incontinence taboo
Urine leakage among men is a hidden problem. SCA is focusing development resources on this area with the product TENA for Men.
2007-03-28,
Award for water conservation
The Flagstaff paper mill, USA, won the 2006 Water Reuse Customer of the Year.
2007-03-22,
Tissue shortage in Russia
Following decades of low consumption, demand for tissue is now greater than supply. SCA’s growth figures in the country in recent years have been double-digit.
2007-03-15,
Libero – "one who is free"
The name of SCA’s major selling diaper was adopted with the aid of a database in Paris in 1979.
2007-03-13,
The jellyfish diaper
Through finding out how and why the jellyfish can retain so much water, researchers hope by synthetic means to replicate comparable high-absorbency structures.
2007-03-09,
More tissue for less expensive lunches
In the US, 925,000 food outlets serve 130,000 million lunch guests daily. The trend is toward eating at less-expensive restaurants, which favors tissue suppliers.
2007-03-01,
Favourable winds in Mexico
SCA has regained its leading position in the Mexican market. Since the Group bought out a local partner in December 2004, setbacks have given way to success.

February

2007-02-26,
Without losing a drop
QuadBag is the name of a brand new bag-in-box packaging solution provided by SCA Packaging in Värnamo, in southern Sweden.
2007-02-20,
New Innovation center in Brussels
In a market place where around 70 per cent of the purchasing decisions are made at the point of sale, the product needs to stand out. More than ever, the role of packaging within the total product experience is crucial. In Brussels, SCA Packaging works to meet rising customer demands.
2007-02-19,
Tree stumps tested as biofuel
Growing demand for biofuel has led SCA to test tree stumps as fuel.
2007-02-16,
New TENA product to reach larger target group
The incontinence product TENA Lady now has a little sister – TENA Lady Mini Magic.
2007-02-13,
2007-02-12,
From research to plant manager
Sussan Sandberg is plant manager for SCA’s tissue plant at Lilla Edet in southwest Sweden. Continuously trying to improve and enhance the efficiency of the operations is a challenge for her.
2007-02-08,
SCA welcomes new chemicals legislation
Responsibility for assessing the risks associated with chemicals will be placed on the chemicals industry on June 1, when new EU regulations become effective. Cellulose raw materials have been exempted from the legislation.
2007-02-05,
Touch-free freshness
Tork, SCA’s global tissue brand, is launching two new hygienic ”touch-free” products in February 2007.

January

2007-01-30,
Libero doubled sales in Russia
SCA’s twofold approach in the Russian diaper market has paid off. In two years the sales more than doubled.
2007-01-18,
Women with incontinence don’t seek help
Only one out of four women with incontinence problems tries to find help, according to a study published in the Canadian Medical Association Journal.
2007-01-18,
Incontinence increases in aging population
For sufferers, incontinence is a well-guarded secret and one that can often result in a serious social handicap. This is a problem that is going to grow rapidly as populations become increasingly older.
2007-01-18,
Welcome to SCA’s new website
As you can see, SCA’s website has changed appearance.
2007-01-17,
The whole world has the flu
Every year, on average, 5 per cent of all the people in the world come down with the flu. That means 325 million people.