Baby diapers, feminine care and incontinence care offer people simple, convenient and effective personal hygiene solutions throughout their lives, significantly contributing to improved standards of health in the world.
SCA is the world leader in incontinence care with its global brand TENA and holds leading regional market positions in baby diapers and feminine care.
We invest considerable resources in our efforts to gain deep insight into consumer and customer needs and continuously increase our investments in research and product development.
"Strong brands and world-leading positions."
In developing countries, the use of all product categories is expanding as the level of income increases and insight into the health benefits of hygiene grows. In mature markets baby diapers and feminine care products have achieved a high level ot market penetration and a rapidly aging population drives demand for incontinence products.
The following strategic priorities apply to the years ahead:
- Develop SCA's world-leading position within incontinence care.
- Increase SCA's growth rate in fast-growing markets in Eastern Europe, Southeast Asia and Latin America.
- Continue to gain in-depth insight into consumer and customer needs and increase the launch rate of innovative product offerings.
- Continuously enhance production and distribution efficiency.
SCA's personal care operations are conducted within three business groups: